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Tarih: 17.10.2018, Saat: 08:55 Hoşgeldin, Ziyaretçi: (Giriş YapÜye Ol)
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product management tarihi
02.08.2016, 13:55
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product management tarihi
History
The product management role was originally created as a brand management position. It was initially defined by a New York advertiser during the Great Depression. In 1931, Neil McElroy wrote a memo to Proctor & Gamble. The young ad executive proposed the idea of a "brand man" — an employee to manage a specific product rather than serving a traditional business role.


This concept of product ownership is at the core of product management as practiced today. McElroy spoke about product ownership in a marketing context. He wanted "brand men" to "take full responsibility, not simply for criticizing individual pieces of printed word copy, but also for the general printed word plans for his brands."

McElroy's memo struck a nerve. Many firms adopted brand management for the next half century. This practice came to be known as consumer product management. Its principles were adopted as the software market grew during the 1980s.

This was due in large part to brand managers embodying the role of teacher. McElroy followed his work at P&G — where he went on to become President — with positions as President of Harvard and Advisor at Stanford. His work at Stanford led him to meet David Packard and Bill Hewlett.

Brand management knowledge became so coveted that many brand managers were recruited by tech firms for their deep product knowledge and sense of ownership. Intuit Founder Scott Cook was a brand manager at P&G before building one of history's most successful software companies. He applied his skills in a very different context at Intuit. But his end goal — to focus on understanding, delivering, and polishing user experience — remained paramount.

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