http://forum.alimallah.com/ Mon, 01 Jun 2026 16:22:40 +0000 MyBB http://forum.alimallah.com/konu-definition-of-product-planning-34029.html Wed, 10 Aug 2016 03:23:23 +0300 http://forum.alimallah.com/konu-definition-of-product-planning-34029.html Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set. Product planning serves as the basis for decisions about price, distribution and promotion. Product planning is the process of creating a product idea and following through on it until the product is introduced to the market. Additionally, a small company must have an exit strategy for its product in case the product does not sell. Product planning entails managing the product throughout its life using various marketing strategies, including product extensions or improvements, increased distribution, price changes and promotions.]]> Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set. Product planning serves as the basis for decisions about price, distribution and promotion. Product planning is the process of creating a product idea and following through on it until the product is introduced to the market. Additionally, a small company must have an exit strategy for its product in case the product does not sell. Product planning entails managing the product throughout its life using various marketing strategies, including product extensions or improvements, increased distribution, price changes and promotions.]]> http://forum.alimallah.com/konu-Inbound-and-outbound-product-management-definition-34028.html Wed, 10 Aug 2016 03:19:42 +0300 http://forum.alimallah.com/konu-Inbound-and-outbound-product-management-definition-34028.html
Inbound product management (aka inbound marketing) is the "radar" of the organization and involves absorbing information like customer research, competitive intelligence, industry analysis, trends, economic signals and competitive activity[5] as well as documenting requirements and setting product strategy

In comparison, outbound activities are focused on distributing or pushing messages, training sales people, go to market strategies and communicating messages through channels like advertising, PR and events]]>
Inbound product management (aka inbound marketing) is the "radar" of the organization and involves absorbing information like customer research, competitive intelligence, industry analysis, trends, economic signals and competitive activity[5] as well as documenting requirements and setting product strategy

In comparison, outbound activities are focused on distributing or pushing messages, training sales people, go to market strategies and communicating messages through channels like advertising, PR and events]]> http://forum.alimallah.com/konu-engineering-management-communities-and-sustainable-management-34018.html Thu, 04 Aug 2016 17:18:03 +0300 http://forum.alimallah.com/konu-engineering-management-communities-and-sustainable-management-34018.html For communities to be able to improve, sustainable management needs to be in practice. If a community relies on the resources that are in the surrounding area, then they need to be used sustainable to insure the indefinite supply of the resources. A community needs to work together to be able to be productive, and when there is a need to get things done, management needs to take the lead. If sustainable management is in practice in a community, then people will want to stay in that community, and other people will realize the success, and they will also want to live in a similar environment, as their own unsustainable towns fail. Part of a sustainable management system in a community is the education, the cooperation, and the responsiveness of the people that live in the community.]]> For communities to be able to improve, sustainable management needs to be in practice. If a community relies on the resources that are in the surrounding area, then they need to be used sustainable to insure the indefinite supply of the resources. A community needs to work together to be able to be productive, and when there is a need to get things done, management needs to take the lead. If sustainable management is in practice in a community, then people will want to stay in that community, and other people will realize the success, and they will also want to live in a similar environment, as their own unsustainable towns fail. Part of a sustainable management system in a community is the education, the cooperation, and the responsiveness of the people that live in the community.]]> http://forum.alimallah.com/konu-Business-economics-34017.html Thu, 04 Aug 2016 16:56:18 +0300 http://forum.alimallah.com/konu-Business-economics-34017.html Managers need to understand that their values are critical factors in their decisions. Many of current business values are based on unrealistic economic assumptions; adopting new economic models that take the Earth into account in the decision-making process is at the core of sustainable management This new management addresses the interrelatedness of the ecosystem and the economic system]]> Managers need to understand that their values are critical factors in their decisions. Many of current business values are based on unrealistic economic assumptions; adopting new economic models that take the Earth into account in the decision-making process is at the core of sustainable management This new management addresses the interrelatedness of the ecosystem and the economic system]]> http://forum.alimallah.com/konu-product-management-tarihi-34016.html Tue, 02 Aug 2016 14:55:11 +0300 http://forum.alimallah.com/konu-product-management-tarihi-34016.html The product management role was originally created as a brand management position. It was initially defined by a New York advertiser during the Great Depression. In 1931, Neil McElroy wrote a memo to Proctor & Gamble. The young ad executive proposed the idea of a "brand man" — an employee to manage a specific product rather than serving a traditional business role.


This concept of product ownership is at the core of product management as practiced today. McElroy spoke about product ownership in a marketing context. He wanted "brand men" to "take full responsibility, not simply for criticizing individual pieces of printed word copy, but also for the general printed word plans for his brands."

McElroy's memo struck a nerve. Many firms adopted brand management for the next half century. This practice came to be known as consumer product management. Its principles were adopted as the software market grew during the 1980s.

This was due in large part to brand managers embodying the role of teacher. McElroy followed his work at P&G — where he went on to become President — with positions as President of Harvard and Advisor at Stanford. His work at Stanford led him to meet David Packard and Bill Hewlett.

Brand management knowledge became so coveted that many brand managers were recruited by tech firms for their deep product knowledge and sense of ownership. Intuit Founder Scott Cook was a brand manager at P&G before building one of history's most successful software companies. He applied his skills in a very different context at Intuit. But his end goal — to focus on understanding, delivering, and polishing user experience — remained paramount.]]> The product management role was originally created as a brand management position. It was initially defined by a New York advertiser during the Great Depression. In 1931, Neil McElroy wrote a memo to Proctor & Gamble. The young ad executive proposed the idea of a "brand man" — an employee to manage a specific product rather than serving a traditional business role.


This concept of product ownership is at the core of product management as practiced today. McElroy spoke about product ownership in a marketing context. He wanted "brand men" to "take full responsibility, not simply for criticizing individual pieces of printed word copy, but also for the general printed word plans for his brands."

McElroy's memo struck a nerve. Many firms adopted brand management for the next half century. This practice came to be known as consumer product management. Its principles were adopted as the software market grew during the 1980s.

This was due in large part to brand managers embodying the role of teacher. McElroy followed his work at P&G — where he went on to become President — with positions as President of Harvard and Advisor at Stanford. His work at Stanford led him to meet David Packard and Bill Hewlett.

Brand management knowledge became so coveted that many brand managers were recruited by tech firms for their deep product knowledge and sense of ownership. Intuit Founder Scott Cook was a brand manager at P&G before building one of history's most successful software companies. He applied his skills in a very different context at Intuit. But his end goal — to focus on understanding, delivering, and polishing user experience — remained paramount.]]> http://forum.alimallah.com/konu-Kesikli-Uretim-Sistemi-34015.html Tue, 02 Aug 2016 02:10:42 +0300 http://forum.alimallah.com/konu-Kesikli-Uretim-Sistemi-34015.html
Kesikli üretimde farklı ürünlerden az miktarda
üretim söz konusudur. Farklı ürünlerin
üretimi,genel amaçlı makineler üzerinde bazı ayarlamalar yapılarak gerçekleştirilir. Aynı
fonksiyonel ürünlerin bir arada bulunduğu bir yerleşim düzeni görülür.
Örneğin torna, freze ve matkapların bir aradabulunduğu bir atölye oluşturulur]]>
Kesikli üretimde farklı ürünlerden az miktarda
üretim söz konusudur. Farklı ürünlerin
üretimi,genel amaçlı makineler üzerinde bazı ayarlamalar yapılarak gerçekleştirilir. Aynı
fonksiyonel ürünlerin bir arada bulunduğu bir yerleşim düzeni görülür.
Örneğin torna, freze ve matkapların bir aradabulunduğu bir atölye oluşturulur]]> http://forum.alimallah.com/konu-Akis-Tipi-Uretim-34014.html Tue, 02 Aug 2016 02:08:50 +0300 http://forum.alimallah.com/konu-Akis-Tipi-Uretim-34014.html Akış tipi üretimde makine ve tesisler sadece tek
bir ürün üretecek şekilde tasarlanmıştır. Ürün,
üretimde kullanılan süreçler, malzeme ve araçlar
standardize edilmiştir. Akış tipi üretim sermaye
yoğundur bunun nedeni otomasyona dayalı bir
üretim sistemi olmasıdır. Bu tip üretim
sistemlerine ; petrol rafinerileri, plastik, çimento,
şeker ,kağıt üretimi örnek gösterilebilir]]> Akış tipi üretimde makine ve tesisler sadece tek
bir ürün üretecek şekilde tasarlanmıştır. Ürün,
üretimde kullanılan süreçler, malzeme ve araçlar
standardize edilmiştir. Akış tipi üretim sermaye
yoğundur bunun nedeni otomasyona dayalı bir
üretim sistemi olmasıdır. Bu tip üretim
sistemlerine ; petrol rafinerileri, plastik, çimento,
şeker ,kağıt üretimi örnek gösterilebilir]]> http://forum.alimallah.com/konu-Surekli-Uretim-Sistemi-nedir-34013.html Tue, 02 Aug 2016 01:53:02 +0300 http://forum.alimallah.com/konu-Surekli-Uretim-Sistemi-nedir-34013.html Makine ve tesislerin yalnızca belirli bir
mamul için tahsis edildiği sistemler sürekli
üretim sistemi olarak nitelenirler. Ürün
standardize olması nedeni ile aynı
işlemlerin aynı sırayla yerine getirilmesi
söz konusudur. Üretilen mamule olan talep
düzeyi, dolayısıyla üretim miktarları çok
yüksektir.]]> Makine ve tesislerin yalnızca belirli bir
mamul için tahsis edildiği sistemler sürekli
üretim sistemi olarak nitelenirler. Ürün
standardize olması nedeni ile aynı
işlemlerin aynı sırayla yerine getirilmesi
söz konusudur. Üretilen mamule olan talep
düzeyi, dolayısıyla üretim miktarları çok
yüksektir.]]> http://forum.alimallah.com/konu-uretim-yonetimi-nedir-34012.html Tue, 02 Aug 2016 01:50:44 +0300 http://forum.alimallah.com/konu-uretim-yonetimi-nedir-34012.html ÜRETİM YÖNETİMİ
İşletmenin elinde bulunan malzeme makine ve insan gücü kaynaklarının, belirli
miktarda ki mamulün istenilen niteliklerde(kalitede), istenilen zamanda ve mümkünse en düşük maliyetle üretimini sağlayacak biçimde bir araya getirilmesidir.]]> ÜRETİM YÖNETİMİ
İşletmenin elinde bulunan malzeme makine ve insan gücü kaynaklarının, belirli
miktarda ki mamulün istenilen niteliklerde(kalitede), istenilen zamanda ve mümkünse en düşük maliyetle üretimini sağlayacak biçimde bir araya getirilmesidir.]]> http://forum.alimallah.com/konu-isletmecilere-gore-uretim-nedir-34011.html Tue, 02 Aug 2016 01:49:21 +0300 http://forum.alimallah.com/konu-isletmecilere-gore-uretim-nedir-34011.html İşletmeciler hammaddeleri fiziki veya kimyasal yollardan geçirerek değişimini sağlamak ve böylece tüketicilere faydalı mal veya hizmet elde etmek işlemine üretim adını verirler.]]> İşletmeciler hammaddeleri fiziki veya kimyasal yollardan geçirerek değişimini sağlamak ve böylece tüketicilere faydalı mal veya hizmet elde etmek işlemine üretim adını verirler.]]> http://forum.alimallah.com/konu-URETIM-TANIMI-34010.html Tue, 02 Aug 2016 01:48:19 +0300 http://forum.alimallah.com/konu-URETIM-TANIMI-34010.html İktisat dilinde, üretim; her türlü fayda yaratma (şekil
değişikliği, zaman değişikliği, mekan değişikliği... vb ile)
veya iktisadi mal veya hizmetler meydana getirme olarak
tanımlanmıştır.
Mühendisler de üretimi; teknik ve dar anlamda fiziksel
yönü ile ele almış bir fiziki varlık üzerinde onun değerini
arttıracak bir değişiklik yapma yada hammadde veya yarı
mamulleri (input)kullanılabilir bir mamule (output)
dönüştürme olarak tanımlamışlardır]]> İktisat dilinde, üretim; her türlü fayda yaratma (şekil
değişikliği, zaman değişikliği, mekan değişikliği... vb ile)
veya iktisadi mal veya hizmetler meydana getirme olarak
tanımlanmıştır.
Mühendisler de üretimi; teknik ve dar anlamda fiziksel
yönü ile ele almış bir fiziki varlık üzerinde onun değerini
arttıracak bir değişiklik yapma yada hammadde veya yarı
mamulleri (input)kullanılabilir bir mamule (output)
dönüştürme olarak tanımlamışlardır]]>