Inbound and outbound product management definition

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Many refer to inbound (product development) and outbound (product marketing) functions.

Inbound product management (aka inbound marketing) is the "radar" of the organization and involves absorbing information like customer research, competitive intelligence, industry analysis, trends, economic signals and competitive activity[5] as well as documenting requirements and setting product strategy

In comparison, outbound activities are focused on distributing or pushing messages, training sales people, go to market strategies and communicating messages through channels like advertising, PR and events